But by 2014, the Canadian academic Bonnie Stewart had noticed a change in how Twitter worked as a social space. Tweets that were written as chatty musings for one group of users were interpreted as print-like declamations by another. “The rot we’re seeing in Twitter is the rot of participatory media devolved into competitive spheres,” she said, “where the collective ‘we’ treats conversational contributions as fixed print-like identity claims.”It's another aspect of the reality distortion that Twitter does that causes problems in so many other ways.
Zooming in Field from Jim on Vimeo.
The conversation left me musing about why (and how) Tarbell (and her fellow ‘muckrakers’) managed to get so much traction with the American public?
One reason was outrage at the way ordinary smallholders were driven out of business by Rockefeller & Co. (Remember, as David Runciman pointed out in the podcast, that in the early days drilling for oil was what small farmers did in Pennsylvalia.) You could drill for your own oil, but if you needed to get it to market you’d have to pay freight rates determined by the railway monopolist — and beat the prices that Rockefeller could set. So even small folks felt the heat.
Another was that the idea of ‘monopoly’ had unique historical resonance for American citizens: it was linked in the public mind with the American revolution — seen in part as a revolt against the charter-granting proclivities of the English Crown.
Also, the rise of new industrial Titans was seen as a challenge to the American dream — of how lowly immigrants seeking a better life in the New World could flourish by their own efforts with no monarch or grandee to stop them. The big trusts could therefore be portrayed as an attack on the very idea of what the US was supposed to be — and thus as a threat to its democracy.
As a result, Tarbell and her peers may have been preaching to people who were ripe for conversion. At any rate, public hostility to the monopolists of the first Gilded Age seems to have flourished and spread. This was manifested in the 1912 presidential election, for example, where the three main candidates were extremely hostile to the monopolists, though in different ways.