Their reams of data converged on a breathtaking statistic: Wherever per-person Facebook use rose to one standard deviation above the national average [in Germany], attacks on refugees increased by about 50 percent.
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People instinctively conform to their community’s social norms, which are normally a brake on bad behavior. This requires intuiting what the people around us believe, something we do through subconscious social cues, according to research by Betsy Paluck, a Princeton University social psychologist.
Facebook scrambles that process. It isolates us from moderating voices or authority figures, siphons us into like-minded groups and, through its algorithm, promotes content that engages our base emotions.
A Facebook user in Altena, for instance, might reasonably, but wrongly, conclude that their neighbors were broadly hostile to refugees.
Cohen’s admission highlights one of the enduring riddles of the Trump era. Trump’s supporters say they care about corruption. During the campaign, they cheered his vow to “drain the swamp” in Washington, D.C. When Morning Consult asked Americans in May 2016 to explain why they disliked Hillary Clinton, the second-most-common answer was that she was “corrupt.” And yet, Trump supporters appear largely unfazed by the mounting evidence that Trump is the least ethical president in modern American history. When asked last month whether they considered Trump corrupt, only 14 percent of Republicans said yes. Even Cohen’s allegation is unlikely to change that.
The answer may lie in how Trump and his supporters define corruption. In a forthcoming book titled How Fascism Works, the Yale philosophy professor Jason Stanley makes an intriguing claim. “Corruption, to the fascist politician,” he suggests, “is really about the corruption of purity rather than of the law. Officially, the fascist politician’s denunciations of corruption sound like a denunciation of political corruption. But such talk is intended to evoke corruption in the sense of the usurpation of the traditional order.”
Keeler borrowed the name Armin Tamzarian from a claims adjuster who had assisted him after a car accident when he moved to Los Angeles. However, the real Tamzarian (now a California Superior Court Judge[11]) was unaware his name was being used until after the episode aired. Keeler said he later received a "curtly phrased" letter from Tamzarian, who wanted to know why his name appeared in the episode. Keeler feared he would face legal troubles, but afterwards, Tamzarian explained that he was simply curious and did not intend to scare anyone.[12]
A week before the election, for instance, the Russian group paid Facebook to aim an ad at users interested in African-American history, the civil rights movement, Martin Luther King Jr. and Malcolm X with a seemingly benign post. The ad included a photo of Beyoncé’s backup dancers. “Black girl magic!” the ad said, according to Facebook ads recently released by federal lawmakers.The influence of the consciences of everyone involved in this chain of actors, from people working at Facebook to members of the Russian government, is something to keep in mind when you think something is just too malicious to do for someone that's not some bloodthirsty murderer.
Then on Election Day, the same Russian group sent the same Facebook user demographic an ad urging them to boycott the presidential election.
“No one represents Black people. Don’t go to vote,” the ad said.
“Russian groups appeared to identify and target nonwhite voters months before the election with benign messages promoting racial identity,” Professor Kim, who studies online political ads, wrote in the report. By singling out the same individuals on Facebook, she added, “these groups later appeared to interfere in the elections with voter suppression messages.”