Achieving simplicity in the digital age became a personal mission, and a focus of my research at MIT. There, I straddle the fields of design, technology, and business as both educator and practitioner. Early in my ruminations I had the simple observation that the letters “M,” “I,” and “T”—the letters by which my university is known—occur in natural sequence in the word SI_M_PLIC_I_T_Y.Every time I read a book about design, I get this “Um…OK” feeling.