Three years ago, Spotify made this big swerve to podcasts, deciding it would get the company to be profitable and let them dominate all audio. They threw a lot of their stated goals about being careful with misinformation out the window to do it. It didn’t help them dominated all audio. I’ve heard they’ve since flipped to LLMs.
Where are Spotify’s podcasts now?Rogan’s tens of millions of listeners make his show Spotify’s most successful podcast in the United States and ninety-two other markets. Podcast strategist Eric Nuzum put it more bluntly: Rogan is “the only thing they have,” he recently told Amrita Khalid of Hot Pod. No matter how often Rogan says the n-word or spreads anti-vax conspiracies, Spotify needs him.