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I've come think there's something more at play here than a mere investment bubble. The unspoken consensus seems to be that unlike blockchain, AI isn't a mere candidate for being the next disruptor. We are, in fact, done with candidates: AI must be it, or we're screwed. So, we're betting it all on this LLM card.
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A common (and fairly poor) counterargument when complaining about crap results from LLMs is "bad prompting" - but in the case of Google searches, I'm not the one prompting it. Surely Google themselves should know how to use the LLM they've developed to the tune of hundreds of millions of dollars?