However, after scanning "the company's website [Luminary] before my chat with Malhotra, and nearly all of the shows featured on the front page hadn't posted new episodes in the past six months. In fact, if you look around Luminary's website, it's hard to find any shows that have updated recently. That's a tough sell for a service with a monthly subscription fee. [...] Luminary shows will continue to start and stop publishing throughout the year, Malhotra said, being produced in seasons more like a TV show".
Dave Chappelle invests in this company. And I’m guessing he’s roped Talib Kweli into exclusively releasing albums through Luminary.
This looks like a classic “people don’t want this as nearly as much as the company wants to believe” situation, which is fine on one level in that businesses fail all the time.
On another, $100 million went into this! You gotta know it’s not going to work out as a business. You could have just bought 100 houses for people that can’t afford them.
Maybe the investors are fans of these minor celebrities, and this is an elaborate version of Martin Shrkeli buying that one Wu-Tang album.