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Yet Musk has damaged himself and shows no signs of stopping now. What has driven the boycotts of Tesla in Europe and partly in the US is not Doge but the insanitary company that Musk keeps on his X platform. The London spoof advertising campaign that called Tesla a “Swasticar” — “from zero to 1939 in three seconds” — came in reaction to his far-right boosterism, not to his war on bureaucracy. Unless he can temper his id, Tesla’s brand will stay contaminated.