I've noticed this aesthetic among web pages of some generative artists and blockchain startups and "future" technologies. It has these characteristics:
- All black and white, no color.
- Sans serif fonts
- No pictures, just "futuristic" symbols
- Really sparse text (and sparse everything)
I feel that this is perhaps to create a sense of hard-to-get too-cool futuristic mystery. Sometimes this aesthetic is on web pages of people I like even. Still, I hate it.
I realized my own personal web page's (accidental and lazy) aesthetic is too close to that. So,
I put a huge picture of an actual person and an actual cat on there.