I’m at the downfall part of Game Wizards.
TSR signaled its move into new markets at the start of the year with a revised corporate logo, one that no longer depicted wizards or lizards but instead just the stylized outline of the letters “TSR” in a diagonal descent that only hinted at a dungeon map's geometry. On the back of their annual dealer catalog, Kevin Blume—in his capacity as president of the TSR Service Group—announced that the company had chosen as its motto for the year
“New Directions For a Proven Leader.” He stressed diversification measures like the craft products of Greenfield Needlewomen, concluding, “Let us together make 1983 a banner year for games, toys, hobbies, and crafts.”
GROWTH FOR THE GROWTH GOD
Even if you have a golden goose like D&D, it’s never enough. You’ve got to grow, so of course you have to get into crafts, movies, toys, and whatever else. This was the way of Garfield, and it’s the way to Big Tech. Spotify is an example of this ethos not succeeding, and Amazon is an example of it succeeding, to everyone’s terror and misfortune.