It’s time for even more blocking!
Google Just Patented The End Of Your WebsiteA patent granted to Google on January 27, 2026 titled “AI-generated content page tailored to a specific user” describes a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead.
Via
d6.
This report is presumably from an SEO guy. This bit he writes sounds really desperate and pathetic:
On its own, WebMCP is a significant technical shift. But put it next to this patent and the strategy becomes unmistakable. Google isn’t just making agents more efficient, there’s a bigger vision to build a system where websites are disassembled into its component parts, and reassembled by AI systems (Google and others) to best serve each individual user. WebMCP turns your website into those parts and provides instructions on how to use them. Patents like the one in this article allow Google to determine what’s done with the parts.
Why on earth would you try to do this new job? What makes you think you’re going to make money doing this? If you somehow do, what makes you think Google won’t change things to favor themselves at your cost again?
And of course, from a respect perspective, Google, as always, has zero respect for people’s creations.