I didn’t do any research or programming on business night because I had to work late Wednesday, but I did read Big Enough, which I thought was about starting a lifestyle business (or at least a non-startup).
To save you time if you think that: It’s not that. It’s sort of a business biography about the author’s business, along with “life lessons”.
They’re not ones that are disagreeable. Sure, you should live your values, not get into business that is more work than you want it to be, and own as much intellectual property as you can. This was not news to me.
I think this may have been intended to inspire people who want to start a business but don’t know about small scale businesses. And of course, to sell itself.