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I've heard this idea that Twitter is punishing Musk because it's costing him lots of money. I don't think it is.
The point of having a lot of money is being able to just burn it on whatever you want to have happen. In Musk's case, he wants something stupid and harmful to everyone. But losing money isn't why he shouldn't do that. There is no point in having money if you don't spend it at some point, whether it's hundreds of dollars or billions.