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Amon Amarth is surprisingly popular. A few years ago (and maybe today), they were in the top 2500 artists on Spotify. So, I guess I shouldn't be surprised that they have a video budget.
I would have thought they'd do some standard viking battle thing for The Great Heathen Army. They sort of did, except they put it all in the frame of two nerd kids playing a board game. I applaud their weird choices.