I like knowing that this bizarro Amazon exists and is named this way.
Ozon, often referred to as the Amazon of Russia, is the largest e—commerce company in Russia. It started with book sales, moved into movies and music, ventured into consumer electronics, then ultimately became a full-range retailer of virtually every consumer good
imaginable. Despite its relatiVe size in Russia, growth has been
challenging in Russia’s cash-based economy; In partiCular, Ozon has had trouble selling its proprietary e-reader (the
Ozon Galaxy), e-books, and digital music. With digital content requiring a credit card for purchase and Russian consumers being generally unwilling or unable to move away from Cash, these categories have seen lackluster sales.
—Jobs to Be Done
A nice by-product of their misfortune is that their harm ceiling is lowered.