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I’ve been very skeptical about screenshots and video demos of software ever since starting to work in it, but this blog about unfinished games often has scans of magazine pages with screenshots of software in them. Those trigger “oh wow they’re doing cool stuff” feelings that come from memories of being a credulous kid looking at paper computer magazines.
So, if you’re targeting the over 40 crowd, embed your screenshots in fake paper magazine framing on your product-to-be web site.