Break up GoogleI think this is may be the healthiest of the possibilities in that article:
Another option would divide YouTube and Google’s advertising units into stand-alone companies and separate them from Alphabet’s other ventures.
Well, that is, if this could motivate YouTube and the other consumer parts of Google to not work from a surveillance capitalism basis. It's possible that it might not.
This one I just can't see happening, but maybe I'm too pessimistic, however, it would be amazing:
A third option would be for the government to regulate Google like a public utility, forcing it to license out its algorithms, for instance, to help spur competition. This is akin to what the government did in 1956: A consent decree required AT&T to license all its 7,800 patents royalty-free in exchange for allowing the company to continue to maintain its telephone monopoly.
This would be literally making them work for the public good. People attached to capitalism as a principle, rather than a tool, will undoubtedly bristle at this, and that's why I think it wouldn't happen. But I see nothing wrong with putting something powerful to work for the benefit of the public good, especially if they still profit.